Founders

Fig. 01 · The founders

Michael Swansegar

Fifteen years inside the system ForgeMy is rethinking. Head of Product at Sholder. Now building eight products with orchestrated AI, this site included, on our own dime, before asking anyone to believe it.

Infrastructure→Quality engineering→Product ownership→Product management→Product leadership→Agile transformation→Lean portfolio mgmt→AI-orchestrated product development
Michael Swansegar, co-founder of ForgeMy
Co-founder · Product Builder Operating model → rebuilt with AI
Victoria Swansegar, co-founder of ForgeMy
Co-founder · AI Product & Workflow Orchestration People leadership → AI orchestration

Victoria Swansegar

Twenty years leading engineering organizations through transformation: 130+ engineers in telecom, scaling a startup from 10 to 60, and bringing release governance to teams that had none. She led LLM-assisted incident triage and AI code review before ForgeMy existed. At ForgeMy she validates the orchestration model, tests every prototype, and maps how it rolls out inside a real organization.

Her thesis: AI orchestration is a people problem before it is a technical one. Multi-agent systems, context engineering, human-in-the-loop governance: they all get simpler when you design them the way you lead teams, through missions, objectives, and execution. Adoption works when someone who has led engineers through six transformations draws the map.

Quality engineering→Director, Test & Integration · 130+ engineers, telecom→SOX-aligned release controls, zero failures in six years→Director of Quality→Director of Engineering, 10 → 60→Senior Director, Software Development→Rollout strategy for AI-orchestrated orgs
Fig. 02 · The record

Counting is not evidence. Outcomes are.

From prior portfolio and transformation work. Each ForgeMy product publishes its own as it ships.

Outcome
15 to 25%

Better ROI, via Lean Portfolio Management

Outcome
35 to 50%

Less misaligned work

Outcome
20 to 30%

Higher efficiency on ~$25M programs

Outcome
+25%

Delivery predictability; +8 to 15 team NPS

Fig. 03 · Why us

Alignment isn't a workshop. It's people who speak all three languages, then ship.

Between us, we've held a seat at all three tables.

To the C-suite

Lean Portfolio Management on $25M programs. $2.5M engineering budgets with zero compliance failures. We know what has to be true before AI earns a budget line.

The fiduciary case, in your numbers.

To product

Director to Head of Product. We've closed the gap between roadmap and working thing ourselves.

What a Product Builder does all day.

To engineering

Infrastructure, QA, 130-engineer test organizations, then transformation across 50+ teams. We know when the eye-roll is right.

The SOPs and gates that keep AI honest.

Now we build with orchestrated AI. Eight products in flight, this site included. Shipped work, not a strategy deck.

Align your teams → See the products
Fig. 04 · Want to talk more?

The model is meant to leave the building. Three ways in.

01 · Diagnostic 2 weeks

The read

Ten conversations across your C-suite, product, and engineering. Your cost math, in your numbers. One page on what to change first.

You walk away with

A decision: where the AI-orchestrated model pays off in your org, and where it does not yet.

Fixed fee Book the read
Most orgs start here
02 · Pilot 90 days

One product, this way

One real product. We stand up a Product Builder + Architect pair, the three AI layers, the SOPs and gates. Shipping weekly by week three.

You walk away with

A shipped product, the playbook that built it, and two people in your org who can run it again.

Fixed fee + AI spend at cost Start a pilot
03 · Lead it Ongoing

Head of Product who builds

Fractional or full-time. Portfolio strategy, the operating model rolled across programs, and we keep building alongside your teams.

You walk away with

A product organization that ships with AI and can prove it to the board.

Retainer or hire Start the conversation